The Friday Focus

Friday Focus #87 Hey Reader, I hope you had a great 4th of July! My crew enjoyed quite a few hot dogs and fireworks in the North Carolina mountains—always a fun time. 🇺🇸 If you are new to The Friday Focus, welcome. I'm thankful you're here! Let's dig in. If you have a public office or service address, then you need to register it with Apple Business Connect ASAP. It’s completely free and can be completed in less than 30 minutes. How to Get Your Business Found on Apple Maps Apple Business...

Friday Focus #86 Hi there, Reader, Did you know the average local business profile is found 157 times via direct search each month, and 852 times through discovery searches (in Google Business)? That’s 1,009 searches per month. Today, we’re going to learn one of the key ways to help you beat average. Let’s build your Google Business posting strategy. 👇 Best Google Business Post Ideas If you want the right people to find you on Google Business, then you need to build a doable posting strategy...

Friday Focus #85 Hey Reader, Remember when we talked about doing the simple things really well last week? If you're a local business, then you need to start with your Google Business profile. I'm serious—it's free, simple, and often ignored by other local service businesses. Let's dig in. 👇 How to Get Found on Google Business To get your Google Business profile found by new clients, you're going to need a handful of things. You can set up your profile (formerly Google My Business) without...

Friday Focus #84 Hi Reader! Most of us complicate our marketing a little too much. It's tempting to chase after the next shiny object so hard that we forget to get the basics right—really right. That's what's going to matter in the 2023 world of AI. Everything about AI writing and design is about building more, and building faster. But, more isn't always better. AI tools can be helpful, but only when used by a skillful human brain. Let's stay focused on what really moves the needly for your...

Friday Focus #83 Hi Reader! Happy Friday! Time and money are limited when you’re building a business. Let’s talk about how to get the best return on your website content. 👇 How to Produce SEO Content that Drives Sales Most SEO consultants will tell you to go after high-volume keywords in your content marketing and SEO efforts because of the traffic potential. That's a great way to waste your marketing budget. Don't get sucked in! The simple truth is that you should prioritize lower-volume,...

FRIDAY FOCUS #75 Hi there, Reader, I'm taking our son, Asher, to his first Supercross race this year—and I can't wait for him to see some of this: Excellent work Simon Cudby (and Eli Tomac)! Here are a few notes, resources, and tools to help you re-focus and level up your business next week. 19 Most Commonly Use Pricing Strategies If you're like me (human), setting your pricing for clients and new projects can be one of the most stressful decisions in your business. Here's a list of 19...

FRIDAY FOCUS #74 Hi Reader! I hope you're doing well! Here are a few notes, resources, and tools to help you re-focus and hit a new stride in your business next week. 1. Crucial Next Steps for Your Redesigned Website. A friend of mine is about to launch their updated WordPress site, and asked what steps they needed to do now. Here is what I recommended: Use Rank Math to build 301 redirects and connect any pages that have a new URL link. Don't loose that SEO juice! Submit your new XML sitemap...