⚡️ Friday focus #75: Pricing ideas. Psychology. Your expertise.

FRIDAY FOCUS #75

Hi there, Reader,

I'm taking our son, Asher, to his first Supercross race this year—and I can't wait for him to see some of this:

Excellent work Simon Cudby (and Eli Tomac)!

Here are a few notes, resources, and tools to help you re-focus and level up your business next week.

19 Most Commonly Use Pricing Strategies

If you're like me (human), setting your pricing for clients and new projects can be one of the most stressful decisions in your business. Here's a list of 19 pricing strategies to help you mix things up and see what fits you best.

How to Decide if a Client is a Good Fit for You

Have you ever wanted to find that silver bullet question to weed out those problem clients—before you start a new project? Josh Spector wrote up a helpful list for consultants and client service pros to keep handy.

Marketing is Applied Psychology

Marketing tactics are aimless if you don't understand the purpose behind them (at a basic level). Katelyn Bourgoin is one of the sharpest teachers around. Click here to learn how to connect with your audience (and earn their trust). 34k read her Why We Buy email every week!

Katelyn Bourgoin @KateBour Marketing is applied psychology Changing just one word or image can have a massive impact Here are the top 16 concepts marketers need to know: January 17th 2023 237 Retweets 1,120 Likes

How to Build a Thriving Business Around Your Expertise

​This podcast was so good, I bought David C. Baker's book before I finished listening to the whole thing. It's packed full of insights for anyone selling services and knowledge. Here's a link to the book: The Business of Expertise.

ConvertKit

My favorite email marketing tool.

I send out this email using ConvertKit—and I love the process! If you're planning to start any type of newsletter or business email to your audience, then I recommend checking it out. You can start using ConvertKit free for emails and landing pages. Then, it's easy to upgrade for a small fee when you're ready to add some automations. If complicated marketing tools annoy you, then you'll love the simplicity of ConvertKit!

Let me know if you have any questions about why I picked it over others, I have some pretty strong opinions/reasons. 😉

What was a win you had today, Reader? 🌜

John